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What is Commerce Media? Why you need it & how to develop your strategy.

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An approach to digital advertising that combines commerce data and intelligence to target consumers throughout their shopping journey and help marketers and media owners drive sales, revenue, and leads.
Use commerce data to inform marketing decisions:
• Improve targeting
• Create efficient, effective ads
• Deliver rich consumer experiences.
Commerce media is the entire funnel. It reaches consumers from discovery through purchase. Learn how to consolidate marketing efforts and develop a commerce media strategy for your business.

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