How do companies sustain this level of resilience, while reaching new customers and future proofing their businesses?
Significant changes and high online customer engagement ushers in ways need for constant adaptation, forcing customers to re-examine their values and their expectation from the companies they do business do.
Customers want speed and convenience along with seeking empathy and commitment to the core issues that they care about (such as reaching out to the vast majority of the population, cost of data services, availability of smartphones etc.).
Setting a high bar, particularly at this challenging time, but companies that invest in solutions to help them work smarter and adapt quickly to evolving customer preferences will be better prepared to handle any uncertainty that lies ahead.