How advertisers can reconcile branding and performance? – RTB House
- In general, what does branding and performance marketing mean to you? What actually is the difference?
- How can you measure the effectiveness of branding campaigns?
Are there simpler ways than long-term research on brand perception?
- Can branding campaigns be personalized in the same way as performance ones?
- Is one of them better than the other? Are there any significant differences in terms of efficiency in different industries?
- Which campaign models do you usually apply in order to answer your short- and long-term goals?
- Do you think that it is possible for mixed tactics to drive better results for sales and brand recognition?
- How to make marketing the most efficient?
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