From Journey Mapping to Journey Management: The Evolution of CX.
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Discover how leading financial services businesses are decoding customer intent, optimising customer journeys, and boosting revenue.
Attend this session to understand:
- Why customer behaviour is difficult to understand and anticipate.
- How to deeply understand the behaviour and intent of today’s customer.
- How to optimise journeys for high value customers (use cases and success stories).
- How businesses are rethinking value delivery and CX to improve acquisition.
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