Despite digital being around for many years, the concepts of digital transformation and digital as the new normal are still being bandied around. While Covid-19 has sped up the move to ecommerce for many brands, from insurance to retail, digital has been part of the marketing mix for many brands for years.

Going to focus on practical lessons when looking to deploy an omnichannel software suite. We will look at the basics of who needs to be in the team to make the deployment successful, what can cause delays and what you should focus on. We will also focus on the Bot and AI aspect: What kind of bot makes sense and how do I start the journey into the world of bots?

• Understanding the best digital commerce approach for your business
• Learn how that one size does not fit all
• Understand the basics of what to focus on for success