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Blog category – CX

Fear, control and existential crisis – How Covid 19 (and lockdown) has changed your consumer’s mindset, forever (and some practical tips on how you can adapt)

The Covid 19 crisis and associated lockdown may be seen as a global existential crisis. Governments and countries have restricted the freedom of movement of their citizens and many lockdown measures have introduced uncertainty and reduced control over many aspects of people’s lives.


4 Simple SEO Hacks You Don’t Need an Agency For

We all know that times are a bit tough, budgets are a bit tight, and you need to cut down quite a bit on your outsourcing spend right now.


4 Things You Have to Stop Doing on Your Ecommerce Site Today

Most articles written around ecommerce delve into what brands should be doing to heighten those conversion rates, or savvy ways to attract customers to your site.


Last Mile Delivery During
and After Covid-19

Digital shopping has boomed over the last few weeks, with particular focus being on groceries and essential items that have not been restricted in their respective countries. Companies whose primary focus is on non-essential products have pivoted their attention to essential products, services and operations to remain relevant and somewhat profitable during this time.


Effective (Non-Tacky) Ways to Pivot Your Messaging During COVID-19

With the rapid spread of the COVID-19 pandemic throughout the world, organisations globally have had to fast-track alterations in their operations, marketing and branding to try and stay afloat during this incredibly uncertain time. One of the changes that have had to be made is the messaging going out to customers. Some companies have absolutely killed this, while others have flopped entirely and isolated a huge portion of their audience.
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