We all know that times are a bit tough, budgets are a bit tight, and you need to cut down quite a bit on your outsourcing spend right now.
Sometimes, what agencies don’t tell you is that there are tons of online SEO tools that you can use to help with your SEO. From tracking, and monitoring to identifying keywords, you really don’t have to spend an arm and a leg on this.
One of the first things to look at is Google Analytics. Not only is this absolutely free, but it should be an essential in your business already. Not only can you carefully monitor everything about the traffic on your site, but you can see what pages are doing well and what are not.
You can see where traffic is coming in from, how long it is staying on a page and where it is going. With this, you can see what is working and what isn’t.
Luckily, Google has also created another free tool that assists with the technical side of SEO. The Google Webmaster Tool allows you to monitor site speed, image sizes, and search console reporting. Here you can pick up those nasty URL errors, get them fixed, and boost your traffic considerably.
If you are uploading images and videos on your site, which you should be doing regularly, you need to make sure that they are optimized for SEO. Images cannot be too big, as they slow down the loading speed of the site. This has a major impact on your SEO when Google scrapes your site, and also increases bounce rate as your customer doesn’t want to sit around waiting for a page to load.
Make sure your images are in .jpg or .png formats and if you are finding that they are a bit big, use an online tool to help you compress them. Just make sure that you don’t lose quality in the process.
For videos, you will need to spend a bit more time on them. Videos are absolutely key in your content strategy and will increase your traffic by at least 24% when you start posting and sharing regularly.
Check the title of the video, and the metadata of the videos, making sure they have relevant keywords in it. Create a unique thumbnail for the video when you post it, and for increased SEO, transcribe your video text to help YouTube’s indexing.
Once again, here, you can actually do this yourself with the savvy help of some online tools. SEMrush is a great tool to help you track down trending keywords for your particular field, see what your competitors are doing and compare your site.
Remember, keyword trends do change, especially in different seasons, during periods of change and as new trends emerge. So you will need to keep up with that. Remember, you will need to include longtail and shorttail, long-term, product defining, customer defining, geo-targeting, LSI and intent targeting type keywords in various aspects of your content and site.
A great way to also keep your campaigns fresh and trending is by checking a tool like SEMrush for trending keywords. You can get a new set of paid ads out quickly with the right keywords to get yourself ranking on Google if you know what is working at the moment.
In the same breath as above, it is really important to keep fresh, trending and up-to-date content going out on your site all the time. Regular content, whether it be articles, blogs, videos and images boost the rankings of your site.
Not only does it do this though, but it attracts visitors to your site, and with the right content and convincing CTA’s, you can convert these visitors to customers. It’s all about being educational, informative and empowering your customer. Drop the sales pitchy articles, no-one is interested.
Say, for example, you are an online pet store, consider what the customer would want to know about pet care, especially at this time. So, during lockdown, pets will be exercised less frequently and this could be a concern for the owner. Push out articles like “How to Keep your Dog Busy and Healthy Through Lockdown”. In mention diet and toys, with well crafted CTA’s linking them to products on your site that just happen to be on special.
SEO can be tricky. It can be highly technical. It can be a lot of work. But once you start putting together a bit of time a week to firstly teach yourself something new about SEO, and learn how to do quick scans of your site, you will get into a habit of doing these fixes yourself. You will also find that your traffic will start increasing, and your rankings can start improving radically.