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Month: May 2020

Help! My Email List is Not Converting, What Have I Done Wrong_

With 81% of SMEs relying on email marketing as their primary customer acquisition tool, email lists are considered the lifeblood of eCommerce companies.


3 Tips to Reduce the Bounce Rate on your Site

One of the key metrics to measure and understand on your site is your bounce rate. Let’s face it, if your customer is leaving your site somewhere in your conversion funnel, they are simply not buying and that is less money coming in for you.

Last Mile Delivery During
and After Covid-19

Digital shopping has boomed over the last few weeks, with particular focus being on groceries and essential items that have not been restricted in their respective countries. Companies whose primary focus is on non-essential products have pivoted their attention to essential products, services and operations to remain relevant and somewhat profitable during this time.


Effective (Non-Tacky) Ways to Pivot Your Messaging During COVID-19

With the rapid spread of the COVID-19 pandemic throughout the world, organisations globally have had to fast-track alterations in their operations, marketing and branding to try and stay afloat during this incredibly uncertain time. One of the changes that have had to be made is the messaging going out to customers. Some companies have absolutely killed this, while others have flopped entirely and isolated a huge portion of their audience.

4 Savvy Ways to Increase Your Conversion Rates

Even though many businesses differ on what conversion rates are for them, the overall consensus is that these are some of the most important metrics in the ecommerce environment. Great conversion rates are not created overnight, instead you have to continuously optimize your messaging, site and marketing to achieve consistently growing conversion rates.
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